My wife and I had to buy our shmegeggy (crazy) kids some nice clothes for a Bar Mitzvah this weekend. So we decided to go to the mall and hit up a few dept stores.
First stop. Macy’s. What a disaster that place was. It wasn’t well lit. I shoulda brought a flashlight.
There were clothes and racks everywhere. It was a total obstacle course. The Macy’s presentation was a hodge podge. It looked like my garage. Mondo bizarro.
Plus there was no one really there on the floor to help us. It was like someone had bad gas and just cleared everyone out!
We were done. Gonzo. In about 3 minutes, we just bailed.
We worked our way over to Nordstrom. Wayyyy nicer. Well lit, the clothes were neatly hung on the racks. It wasn’t that schlocky.
There was more space to look around, and there were actually people there to help us. Pah-tay
Nordstrom’s got me – within 10 seconds, I was subconsciously ready to buy – and I hadn’t even made it up to the kids section!
It was all in the presentation. I felt more at ease inside the store. They had great music. I was singin along in my head – rockin my stuff.
Someone from Nordstrom came up to help me right away. She asked me what I was looking for, gave me some options, and boom – in 5 minutes, I was done.
It was easy peasy lemon squeezy, and I felt good about my purchase.
For me, it was all about the experience, the buying experience.
This made me rethink again what my clients’ and customers’ experiences are. I want to up-level my stuff – and make my peeps feel even more amazing about their experiences.
I want them to feel at home. I want them to get jiggy with it. I’m talking easy like Sunday morning. Lionel style. Krane style.
So whatchu got? How are you making your buyers and prospects feel? What kind of experiences are you giving them?
Consider taking some of these steps:
1. Spy on your competition. Go out and buy your competition’s stuff. Seriously – do it this weekend. Go through the whole experience. Think about what you could do to make your clients’ experiences better.
Your stuff must be different.
2. Wow your peeps. Go over the top. With a total OMG factor. Then they will tell their friends. Seth Godin talks about this all of the time. If you cant create your way out of a paper bag like me – go hire some people to Kranestorm with you.
3. Make a financial investment in your business. Make your peeps feel like milk chocolate. Do you even know how much money you are investing in this particular area? My guess is, very little. Step up. Make it happen. Giddy-up!