Let’s Do This

Does Dealing With the Cash Flow in Your Business Stink?

Sales… Clients… Customers…Money, and Profits.

That’s really what you want, but it’s not happening. Major bummer.

Stop and take a good look at your business money. It’s a mess, right? You’re wondering where all the money went? You’ve got more bills to pay. And your sales have been the same forevs.

This isn’t how it is supposed to be.

Remember back when you started your business? You had a vision of helping people. And making lots of money?

You chose a business that interested you and your customers. A business full of opportunity and potential success.

But here you are today, and you just want to put your head in the sand – and not deal with your business numbers.

You feel stuck. And nauseous!

How Did This Happen? Why Is Managing Your Cash Flow Such a Drag?

You didn’t set out for your money life, and really your business to be this way. Your initial plan had some holes in it.

Full of assumptions that turned out to be wrong. You know what I’m talking about:

• What your clients and customers would buy.

• Dealing with your cash flow would be super easy.

• You would just move money back and forth from your business account to your personal account to pay bills.

• You would just pay your taxes in April with the money you have.

• You would just wing it with your business money and do whatever.

• You would have consistent sales and the business would just pour in.

• You would understand all of the business financial mumbo jumbo.

• And the list goes on…

That’s ok. Everybody poops. Everyone makes bad assumptions when they are starting out – I certainly did!

The problem with bad assumptions is that they impact your decisions.

Eventually you realized that something was wrong and you tried to fix it.

Then You Tried to Fix It.

First, you recognized things weren’t working.

You tried going after a different customer.

You fired your accountant. You hired a new bookkeeper.

You cut out bread. (Still reading? Ha!)

You started blogging. And Doing Facebook ads.

You tried to get a business loan.

You even went back to that old networking group you were in. Remember that guy with the bad breath? And the short tie?

When all of these changes didn’t bring you any results, you started looking for bright shiny objects – all of the internet goo-roos offering a get rich quick scheme.

So that you wouldn’t have to deal with your cash flow – because money would just be pouring in.

But nothing worked. Now you are back at square one. Something isn’t working, and you don’t know what it is!

How Do You Know What to Fix?

The changes didn’t work because you didn’t change the right things.

To find the problems, you really need to understand: business, cash flow, how to take the right risks in business, and marketing.

I don’t mean just picking up a book or reading an article – I mean really understand it.

I’m talking learning something at a really deep level – not just finding some little detail to focus on.

Staying in the Game Without Burning Out

How long are you willing to wait before things start to turn around?

How much time are you willing to invest before your business is on fire? And you have a solid handle on your business money?

Is it weeks, months, or years?

If you’re willing for it to take 2-3 years – then you should read business books and some good financial blogs.

If you want to make progress in 6-9 months, then you need something more intense – like a training program. There are a lot of courses out there on linda.com or udemy.com.

If you want to fix things sooner than that, then you should get some help.

It’s OK to Ask For Help

I have a confession to make. My business didn’t grow much between year 1 and year 2.

My first product launch stunk up the joint.

But eventually, my business has doubled in revenue, AND profits.

What did I do differently?

I stopped trying to figure it out on my own and got some help.

I paid Fabienne Fredrickson, Brendon Burchard, and Jim Gottfurcht (Pioneer of Prosperity Thinking) to take me under their wings. I put all of my energy into learning from them, and following their advice.

Add did it work? Totally? I followed their advice and diversified my revenue. I grew my sales AND profits.

Here’s the thing – even though I’m good at what I do (I manage over $90 million dollars in investments for my clients) – I still needed some outside perspective to help me see my own blind spots.

It was pretty obvious when I saw it.

But I never would have noticed it if I didn’t have these experts give me their perspective.

Get On the Phone For 30 Minutes With Me for Free

I believe in paying it forward.

As helpful as Fabienne, Brendon, and Jim have been, I’ve also received a lot of helping hands from others along the way. For no reason than simple kindness and generosity.

I’d like to do the same for you, so I came up with this idea:

Over the next few weeks, I am going to do around 10 telephone consultations. I’ll get on the phone with you for 30 minutes. You can tell me exactly what’s troubling you about your business – and managing your business money – your cash flow.

I will then give you advice that is specific to your exact situation.

It’s going to be 100% free. No charge, no strings attached.

All you have to do is make a detailed comment in the Facebook comment section below about how dealing with your cash flow in your business affects you – and how a solution would help you.

Once I see your comment, I will private message you on Facebook.

Easy enough?

Good! Together, we will come up with a simple financial plan for your business. So let’s do this!

Snoop Dog Almost Beat Me Up

Snoop Almost Beat Me Up. 
I was in San Diego on business.  I had a major sore throat.  I tried Halls, Vicks, Ricola.  But it really didn’t help.
So I decided to go to the bar and get a shot of whiskey – to soothe my scratchy throat.
I get in the elevator.  Ya know – those weird dimly lit elevators at the W hotel?  With mirrors everywhere?  And that wacky bar music? 
There were some big dudes in that elevator.   Like Andre the Giant size. 
And of them was Snoop Dog.  We lock eyes.  I’m like.  Holy shit.  That’s Snoop Dog.   He was a pretty big guy.
Plus – his 3 bodyguards towered over me.  I felt like Honey I Shrunk the Kid inside that elevator.
I said what’s up to all of them.  None of them said hello back.
They just nodded.  They were all business.  I was waiting for them to attack me!
But I survived to live another day…
What I didn’t know was that Snoop was going to downtown San Diego to DJ for the Mardi Gras.  He probably got paid some big dough to DJ for a few hours.
Snoop has made some serious money as a rapper.   He’s worth like $135 mill. 
Snoop is out of budget hell.   He didn’t eat Top Ramen for 2 years.  He didn’t settle for some J.O.B.
He made a decision to make more money.  And not cut back.
Watch this video I created for you.  You need consistent, reliable, recurring cash flow.  I’m talking PROFITS.  Not just sales.


I’m Trapped in a Washing Machine

inside washing machineI get a lot of business owners calling me. 
From inside a washing machine.   They are trapped.
Spinning around and around in their businesses.  They are trying to come up with a better way to deal with their money.
At this time of year these biz owners are playing catch up with paying taxes.   They have a big tax nut – the size of a large brisket from the Kosher Butcher.
It’s due April 15th.
They just spent a ton of cash on inventory.  And they are also waiting to get paid from a key client.
So money is going out and no money is coming in. 
I see this ALL the time.
It’s this vicious washing machine cycle.  It’s full of filthy muck.  Plus a little fungus.
With a touch of goo.
I don’t have any magic Tide or Downy. 
But I have a voice, and an opinion on what they need to do. 
My advice to them, – and You – is to take advantage of a free call with me.   
Get out of the washing machine.  Dry off.

I can’t work with everyone.  To see if you qualify or you’re a good fit for my stuff, you need to answer a few questions first.

To find out if you qualify, go here:
Peace out.


Juggling Bad Breath With Weird Chicken Breasts

tenderized chickenI took a cooking class last week. With people I didn’t know. It was weird.

The guy next to me had terrible breath. It was worse than a fart in a yoga studio.

You shoulda seen the guy. He had loafers on with no socks.

This guy starts talking about the fact that he doesn’t like to eat thick chicken breasts.

He asked the group if it was ok if we made flat pounded chicken breasts.

We were all ok with it – as long as he didn’t breathe all over the chicken. That breath could have severely damaged that chicken!

So we all started pounding away on those breasts.

With those hand mallets.

All of the chicken breasts turned into some weird funky shapes. The chef had to juggle all of the breasts into the pans to make it work.

But, ya know what? That weird guy was on to something.

The chicken was amazing. The pounded chicken was moist. It wasn’t overcooked like a burnt piece of toast.

The outcome was way better than I expected. What started out as a funky idea – turned out to be not so bad after all.

In business, people will come to you with some weird, different ideas.

The key is to discern which ones are good ones. You do this by going with your gut and testing.

And when those ideas rock, you must take action and start pounding the chicken.

Most of the time, running with a new idea for your business involves money.

We make so many decisions on where we think we are with our business money, but not where we really are with our business money.

If you are flying by the seat your pants, and you don’t feel like you are in control of your business money – grab your chicken hand mallet – and reach out to me.

Go here: http://kranefinancialsolutions.com/business-help

This Is For People Who Hate Losing Money

losing moneyThis Is For People Who Hate Losing Money… Especially when they invest…

Have you ever seen someone buy a piece of real estate for say, $1 million, and then they put it up for sale at $1.25 million?

They get no buyers.

They then lower the price again and again and again, but won’t go below what they bought it for?   In this case $1 million.

Or…Why is it that when we buy a stock for $10, and then it goes to $7, we immediately think about selling it once it goes back to $10?

We hate losing money! Pain. Major pain.  Like Clubber Lang in the movie Rocky  PAIN.

How about when the stock market peaked in 2000, and as the Dow began to fall, many investors were waiting to sell when their portfolio came back to a round number: $100,000, $1 million, or $5 million?

What is going on inside our minds?  Are we playing games with ourselves?


When we make decisions, we have this weird ANCHORING BIAS.

We are influenced by:

  • Our cost basis (what we bought something for)
  • A random price point
  • Or some number we have in our minds.

This number has no real bearing to anyone else, but it means a TON to us.

This happened to me yesterday!  I was looking for Cirque Du Soleil tickets.  I picked an arbitrary number – $200 a ticket.

I told myself that if I could buy a ticket for $200 or less, than I would go.  I wouldn’t budge at all.  I had no frame of reference for this price.  I pulled it out of thin air!

I just picked some funky number.  I anchored my decision to this number.

So how can we prevent ourselves from getting too emotional when we make financial decisions?

  • Be flexible and open to making a new decision after you make your first decision
  • Just because a stock, mutual fund, or piece of real estate was at a certain value, doesn’t mean that your investment will come back
  • Try not to place so much importance on one specific factor – or NUMBER – when making a decision
  • Make decisions that move you CLOSER to your goals

Send this post to someone that is just stuck.  No more anchoring.  Get financially jiggy.  Tell them to get out of their own way.

Bad Luck. The Benadryl Baby

th-Baby-Crying-FlightI am very talented.  I have super human powers.  It’s magical.


I know exactly which seat to pick on the plane.  The seat next to …

It happened to me twice in 2 weeks.

These weren’t 1 hour flights.  They were 4 hour flights!   And due to the turbulence, the seatbelt sign was on for most of the flight.

It was IN-SANE.

The mother with the baby tried everything.  The baby bjorn.  A bottle.  Books.  Toys.  But the crying baby didn’t stop.

I almost whipped out my bottle of Benadryl.

(I have kids.  I remember those days.  It’s not easy when you know your crying baby is annoying everyone.)

I was thinking to myself, this is THE last time I travel on a plane – ever!  Every single time I fly I get stuck with the crying.  I am very talented!  Right?  Maybe I should have drank the Benadryl before I got on the plane.

Of course I knew I would choose to get back on a plane.  But at that moment, I was just DONE.

Made me think of all of the people that are DONE with investing.

Their crying baby = losing money investing

Once this happens, these people throw in the towel – and just put their money in the bank.


They only buy ONE seat on their investing plane.  Inevitably, that crying baby – with the poopy diaper – is going to show up.  At some point, they are going to lose money.  And there wont be any Benadryl around.

The thing is if you only buy 1 seat, you have a higher degree of getting the crying baby.

But with investing, you can buy at least 5 seats on the plane, and increase your chances of not sitting next to the crying baby.

Those 5 seats could help you stay in the game of investing.  They could DIVERSIFY you.

Maybe you need to take some of that Benadryl right after you create your investing plan. It could mellow you out.

The question is, do you even have an investing plan?  Or are you just relying on hope? Hoping that everything will work out.

You can’t hope with money.  You must be intentional with it.  Otherwise, you get the crying baby.

Wanna go deeper?  Email me!  I have some investing tips for you 

I Probably Shouldn’t Be Telling You This

Breaking_Bad_logoI probably shouldn’t be telling you this.

It took me over 2 years to watch one season of CSI. I had all of the episodes on my DVR.

I would usually turn on the TV around 9:30pm, and within 15 minutes – boom! I would just pass out and fall asleep. For 2 years this went on…

Until Walter White, Jesse Pinkman, Tuco Salamanca, and Gus Fring entered my world.

It took me about 5 weeks to finish the ENTIRE series of Breaking Bad. That show was INSANE. Talk about entertainment. It totally kept my attention.


So many people in Wall St and many personal finance goo-roos are SO boring. Talk about watching paint dry!

Do they even know that people check out after like 20 seconds if the content isn’t SOMEWHAT ENTERTAINING!

This country needs wayyyy better financial literacy. But the DELIVERY needs to be exciting, enticing, and entertaining – so that YOU GUYS – MY PEEPS can consume the info.

And make mucho progress with your financial SHIZ-ness.

Financial planners – financial advisors – personal finance goo-rooooos – if you’re reading this – PAH-LEASE give your peeps bite sized nuggets of info. Things that they can do right away. And act on.


No more brochures with a bunch of financial legalese bullshat. Do people even read that stuff anyway? Take off the stuffy suit. Put on a t shirt and jeans. Be real.

I want you to FEEL engaged when it comes to planning your money life. It should be rewarding, uplifting. And fun.

So I am asking – what do you want to learn more about?

  • Spending and saving
  • Managing your debt
  • Investing
  • Planning for Retirement
  • Insurance
  • Your money mindset
  • Working as a financial team with your spouse/significant other?

Hit me with a reply – Heisenberg style – and I will be back atcha – with 1 bite size nugget of something to do. And I will make you laugh…. All the way to your bank.

Pareto, Parkinson & Pomodoro—Oh My!

We all have the same 24 hours in the day.   

The people that are making REAL change and REAL progress are mastering their PPP.

My friend Dana Damiani D’Orsi totally nailed this. Read on.


P3-300x225In this week’s success strategy I’m covering my favorite 3 Ps of time management—Pareto’s Principle, Parkinson’s Law and the Pomodoro Technique.  Keeping these 3 concepts in mind can help you greatly increase your efficiency and effectiveness in your business.

Pareto’s Principle

Pareto’s Principle is one of the most powerful time management concepts you’ll ever learn. In case you’re not already familiar with it, the Pareto Principle (also known as the 80/20 rule) was named after the Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the Italian population. He took this concept even further and discovered that it applied in nearly all situations.

So what that means for you is that 20% of your activities produce 80% of your results. For example:

  • In your personal life, you probably wear 20% of your clothes, 80% of the time…
  • Or you use 20% of your recipes, 80% of the time…
  • Or in your business, 20% of your products account for 80% of your revenue…
  • And 20% of your customers account for 80% of your sales…

You get the picture.

So to increase your productivity, the key is to determine which vital projects and tasks have the greatest power to move you toward your goals—and to discipline yourself to focus on those items first.

Action Step: Spend some time analyzing your past business results to identify what falls into the most important 20% of activities to focus on (e.g., services, products, customers, marketing strategies, etc.). Adjust your strategy and plans accordingly.

And on a daily basis, be ruthless with the prioritization of your to-do list. Remember, if you have 10 items listed for the day, accomplishing just two of them will provide far more value than completing the other eight combined. Do not allow yourself to work on any tasks in that bottom 80% while you still have tasks in the top 20% left to be done.

Parkinson’s Law

According to The Four-Hour Work Week by Tim Ferris, Parkinson’s Law states that “a task will grow in its perceived importance and complexity in relation to the time allotted for its completion.” So if you give yourself a short period of time to complete a project—for example, 24 hours—you will be forced to focus on getting it done and will have no choice but to only pay attention to those things that are absolutely necessary. But if you had a week to work on that same project, you’d likely spend those additional 6 days making it more complicated than it needs to be—and if you had a month to do it, it would potentially become a nightmare.

And the best part is that, according to this law, the end product when there is a shorter deadline is almost always of equal or higher quality due to the greater focus that is required.

Action Step: Begin setting very short and clear deadlines for the items on your project list, which will force you to focus and take immediate action, rather than procrastinate mentally run around in circles.

Pomodoro Technique

Developed in the 1990s, the Pomodoro Technique is a productivity method that emphasizes working in focused bursts. The technique uses a timer to break down periods of work into 25-minute intervals (referred to as “pomodoros”), separated by breaks.

Using this method discourages multitasking, enables people to concentrate without distractions and encourages deep thinking. It is also based on the idea that taking frequent breaks can improve mental agility.

There are five basic steps to implementing the technique:

  1. Decide on the task to be done.
  2. Set your timer for 25 minutes.
  3. Work on the task until the timer rings and record the task status.
  4. Take a short break (5 minutes).
  5. Every four “pomodoros,” take a longer break (15-20 minutes).

Action Step: Experiment with using the Pomodoro Technique one day in the next week. Note how your productivity improves and consider using the method more regularly.



Dana D Headshot_150x150As a small business marketing and productivity expert, Dana D’Orsi’s mission is to help thousands of women entrepreneurs learn how to build six-figure businesses doing what they love, while working 30 hours a week or less. Through private coaching, group training & self-study programs, Dana teaches her clients how to leverage powerful relationship marketing strategies, efficient business systems & proven success principles so they can attract more clients and make more money, all while enjoying an abundance of time, peace, freedom & FUN! To get immediate free access to Dana’s audio training, “Six-Figure Productivity Secrets: Guaranteed Ways to Achieve More in Less Time,” as well as free weekly marketing & productivity tips, please visit http://tinyurl.com/productivitycallwithdana.

You Know What Stinks?

Hey. You know what stinks? That stuck in debt feeling.

You what sucks even more? Not having a plan to pay it down.

Learn from marathon runners. These people freakin’ rock at paying down debt.

How do they do it?

Watch this vid-ee-oh! I should probably lose the orange headband though.

Fungus Amongus?

track-your-earningsYou hope your investments are doing ok.   You’ve owned those mutual funds since you were in 8th grade.

Your mutual funds have a little hair on them.   Maybe a little fungus.  Or a little bit of mold.  Oy.

You wonder if you could be doing anything better with your money.   

You don’t know how to evaluate your investment stuff.

Should you buy more of what you’ve got?  Should you sell?  Or just stay put?

In the back of your mind you just hope everything will work out. You have so much on your plate between work, your family, and trying to find some time for you.  Add in managing your money – and it’s just too much.   Right?

I get it.  That’s why I write these newsletters – every week for 7 years – to try and make it easier for you. 

So….You don’t want to “hope” your way to financial success.  You have to be intentional with how you deal with your investments.  That means taking action.  It means reviewing your portfolio.  And yes, it means learning how to do it.

If you want to learn about investing, you must read the rest of this.  Seriously.

For many people, it’s easier to own mutual funds than individual stocks.  Mutual funds can give you some diversification.  Rather than picking specific stocks, a mutual fund could own hundreds if not thousands of stocks.

So…. Let’s use a hypothetical example of owning a portfolio of mutual funds.

  • Every mutual fund has a benchmark.  That means you can compare how your fund is doing vs. its peer group (benchmark).
  •  If it’s underperformed its peer group for a while, that’s not good.
  •  Are you actually still reading this?  Yay!! You are rockin’ it out!!!
  •  If it’s kept pace or outperformed its peer group, that’s good. 
  •  An easy way to keep track with a benchmark is to just buy the benchmark!  That’s what an index fund is.  It’s a mutual fund that owns the same stuff as the benchmark does. 
  •  That way you would know that the fund you own is at least keeping pace with its benchmark.
  •  There have been tons of studies that say index funds have outperformed about 80% of active funds (non index funds).  Plus index funds usually have lower fees than active funds.

Step 1 – Consider owning index funds.  It’s a simple way of investing, and it could make it easier for you to stay on top of your investments. 

You may be thinking: which index fund should I buy? Or what should I do if my index fund stinks?   Email meI will stop what I am doing and personally respond to you.   I wonder who will actually take me up on this.  Anyone.  Bueller?