Becoming the Under-the-Radar Leader of Your Industry With Dov Gordon – 029

Meet Gov Dordon.

Wait – I got it wrong – it’s Dov Gordon.

Prob the humblest biz coach / consultant / sales dewd I know.

You want more sales? Listen in.

Talk about simple? Just implement and learn from the Dov!

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Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President and various third-party professionals. Noting stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Dov Gordon, “The Alchemist Entrepreneur” helps consultants/coaches consistently get ideal clients. There are millions and millions of consultants/coaches who are really good at what they do, but they’re not charismatic guru types. And they never want to be. They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value who they are as people. And pay them well for it. Dov helps them build a strong strategic foundation and to apply it to the tactic best for THEM. Dov has authored several helpful trainings and resources available on his website such as; How to Get All the Clients You Want by Becoming an Under-the-Radar Leader in Your Industry, The Simple, Compelling Message Masterclass, YOU: A Force to be Reckoned With, and The Plenty of Clients Manual (*Free for our listeners!).

**SCROLL TO THE BOTTOM FOR THE VIDEO!**

Embrace Alchemy

- - The meaning behind Dov’s title, “The Alchemist Entrepreneur”, is taking lead (Pb) and turning it into something more valuable.
  - With all the resources and technology available today, it is easier to define the underlying structure of the “lead” and leverage it to achieve mastery of a craft, and marketing of that craft.
  - By defining the true underlying structure, a strategic marketing and business plan can be constructed.
  - Examine: When something works, why did it work? When something failed, why did it fail?
  - The main issue when examining a framework is that everyone perceives the situation differently. How do you see it in a way which would discern the optimal outcome?
  - It is crucial to see the model from the client’s point of view and not from the people within the business team.

Understanding Clients to Understand Marketing

- - If a business is concentrated on putting certain pieces in place (i.e. webinar, email campaign, landing pages) without honing in on what the pieces do for the potential client, the pieces will not be successful.
  - Ask questions from three areas through the lens of potential clients for all marketing pieces and offerings. 1. Is it interesting? Should I pay attention? 2. Who are you? What are you all about? Why should I trust you? 3. Is what you recommend right for me?
  - There are only two things that people are really interested in hearing about. A problem they have and don’t want, or a result they want and don’t have.
  - There is a difference between just getting a potential client’s attention and generating real interest. If you grab just attention, they go back to what they were doing. If you generate real interest they pause, consider, and possibly convert.

Meeting a Specific Need

- When there is a specific concern that needs to be solved in your niche, you have to carefully craft your business and messaging.
- Often business owners set out to do what they love and have expertise in, only to fall into the general realm of that business because of not being particular enough and setting definitions and expectations.
- The danger is you sound like everyone else and don’t gain the clients hoped for when you don’t describe your value specifically.
- Entrepreneurs need to consider what you want the future to look like and picture an image of that business. But many don’t actually put time into this, instead you worry about things you don’t want to happen.
- As you imagine your business at a higher developed level, then you need to imagine yourself further developed and make decisions not as your present self, but the self who is further along to match business goals.

Best Quotes:

“If you can get to the underlying structure of the lead, you can leverage it and turn it into something more valuable.” (4:10)

“There’s a line around the block of these method-specific experts. Everybody’s saying, “You gotta do this. You gotta do that.” The question I think that we really need to ask is, okay, each of these could work and each of these could fail. The better question is when it works, why does it work? When it fails…why does it fail?” (5:53)

“If you’re looking at a situation and you’re taking action based on how you’re seeing it, and it’s not working repeatedly, you may want to step back and talk to certain people who are getting a better result and find out how they’re looking at a comparable situation.” (8:36)

“And if you talk about one of them or both of them, they will find it impossible to ignore you. And it’s this talk about either a problem they have and don’t want or talk about a result they want and don’t have.” (14:24)

“You have to meet the client where they already are with the conversation they’re already having with themselves.” (18:48)

“We’re always looking to stand out. When you sound like everybody else, then naturally your ideal clients assume that you are going to deliver what everybody else delivers.” (24:25)

“If that’s the business I want to create, and that’s how I need to be as a person, what’s my next small step? And here’s the hard part. The hard part is you take that next small step the way the future version of you would take the step, not the way the old you would take it, but the way the ultimate you would take it.” (33:40)

“Take the leap, because you recognize that the future version of you will show up and take that leap.” (36:11)