Creating Profitable Marketing Plans with Xaña Winans – 002

Is marketing just a giant waste of %&*$!

Nope. Not if you IMPLEMENT. And follow through – especially for my dental peeps.

Listen in on some nuggets here with Xana Winans from Golden Proportions!

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Xaña is a top dental marketing consultant and the Owner, President and Lead Strategist at Golden Proportions Marketing. She has 20 years of experience in marketing and is also a speaker who attends some of dentistry’s largest conventions as an expert. Her systems cover how practices will ask for referrals, how they can work on their reappointment percentage, and how they will ask for reviews.
**SCROLL TO THE BOTTOM FOR THE VIDEO!**

Why Dentists Struggle with Marketing

Xaña believes dental practices are no different than any other business.
When you’re a new business, you only have so many dollars to pay for everything.
You try and do everything yourself when you really should partner with an experienced professional.
They can teach you more and help you to thrive faster.
Once you partner with a marketing professional, be open about your plan and learn to trust the process.

Where to Start

Before you start a marketing plan, do demographic research in your practice and research on your office.
Work on your support first – stop letting patients leave to find another dentist.
Figure out issues within the office and then you can work on the marketing plan.
The majority of marketing shouldn’t even start until doctors have figured out what’s going on inside their office first.

The Marketing Plan

GPS writes up an actual plan for you.
They take clients through the rationale and show them the research they did.
Then they show them what they recommend and why.
You want to hire someone who goes beyond the basics to teach you systems, how to create a budget and what gross revenue is.

Best Quotes:

“I was just doing what supportive wives do. I was helping him grow his practice.” (0:52)

“You have to go back and do the research first. Because if you haven’t done the research, you don’t where you’re starting from and you don’t know what route it’s going to take to get there.” (6:24)

“If you have really strong leadership skills, your team is going to get behind what you’re doing. And then everything becomes easier.” (18:28)