Grow Your Business by Being the Unexpected with Jay Baer – 003

Jay Baer? or Bay Jaer? Either way, he is a Marketing Stud.

He’s written like 192 best sellers. His most recent book – Talk Triggers – is so simple – and effective.

Imagine if you can track the things that Actually bring in business.

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Jay is a 7th generation entrepreneur. He has written 6 best-selling books and has founded 5 multi-million dollar companies. He is the President of Convince & Convert, is a recent inductee into the Professional Speaking Hall of Fame, and he’s also an avid tequila collector and a certified barbecue judge. Convince & Convert is now the fifth multi-million dollar company Jay has started from scratch.
**SCROLL TO THE BOTTOM FOR THE VIDEO!**

Jay’s Start

As a 7th generation entrepreneur, it wasn’t if Jay was going to go out on his own, but when.
When he found out his best friend was diagnosed with brain cancer, he decided it was time to quit and start his own company – he hasn’t worked for anyone else since.
Jay believes in retaining his clients by taking really good care of them.
Instead of working to get lots of new clients, he works to keep his current clients happy.
“Find something that you love. If you find something you love, you’ll figure out how to be good at it and then you can learn to make money from it.”

Hiring the Right People

Jay has had an increasing top-line revenue number for 18 years in a row across 3 companies – having a great team helps them to take care of their clients the right way.
Jay has a team of 14 people that all work remotely.
A lot of his team comes from referrals and have worked with larger companies, but want to live differently and work less.
Candidates are screened by a couple of people in the company and then given “homework” to be completed within 48 hours – it’s a great gauge to see where people are at.
As long as they have 30% of the revenue needed to pay someone, they will bring them on with the intention that they are going to grow into the needed revenue.

Be the Unexpected

It’s important as a business owner to understand the value of marketing.
Some business owners don’t know how to measure their marketing ROI – but they really should invest in finding out what the ROI actually is.
The customer experience is one of the most important aspects of a business.
If customers have a good experience, they are going to come back and refer you to others.
There are lots of ‘good’ businesses – an amazing customer experience is what sets you apart and that’s unexpected.

Best Quotes:

“What am I really scared of? Like if this doesn’t work out, if I start my own company, or I take the risk or do the expansion and it doesn’t work out, what’s the worst scenario for me?” (6:51)

“Whenever possible, only spend your time on the things that you are uniquely qualified to do.” (15:35)

“It’s not that marketing isn’t measurable, it’s that you actually have to do work to measure it.” (31:55)

“The best way to grow any business, is for your customer to do that growing for you.” (34:38)