Finding Your CREW with Andre Shirdan – 007

Enter Andre Shirdan. THE man.

Why are some CEO’s and Biz Owners so successful, and others aren’t?

Hint : It’s about building successful teams. Andre’s expertise is in dentistry, and entrepreneurship.

Learn from smart people. He is one of them. For reelz.

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Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President and various third-party professionals. Noting stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Andre is an inspirational and motivational speaker, executive coach, and certified trainer.
Since 1989, Andre has worked with thousands of practices helping to create systems for treatment planning, staff training, goal attainment and internal and external marketing. Andre founded Systems Practice Management, Inc., a dental practice management, training and consulting firm. He also created Building Blocks Scheduling, Countdown Confirmation, SELL Training and the PracticePar Analysis. He co-created the non-surgical periodontal protocol Stat-Ck, and is best known for creating The CREW Process, which gets the entire office in alignment.
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Finding the Solution

Andre loves speaking.
He can speak to a couple hundred people and some will come up to him after and tell him that they have implemented his systems.
Implementation is great, but the follow through takes commitment.
When Andre was a competitive bike rider, he would get discouraged during the winter when it was cold.
He realized that he could get warmer clothes and stay out there – this made him realize that if he was committed, he would find a way to make things work.
You can always find a solution but you also have to find a reason you want to stay committed.
Once you have a goal, it’s easier to follow through.

Looking at Profitability

Andre’s first client was his brother in law.
When he first started working with him, Andre looked at the practices’ per patient/per hour number, then he looks at profitability.
He suggested doing more crowns, but the practice didn’t see the amount of decay needed for crowns.
Andre looked at the perio numbers and he saw only 6% of patients are being charged for periodontics but most are being treated for it.
He figured out a way to increase the number of patients that accepted the treatment, which increased the patient’s care threshold, as well as bringing in more income for the practice.

StatCk

StatCk came from the idea of making patient stats they can understand.
They wanted to make dental care plans that looked like grades you get in school, so they made easy to follow stats that patients could really connect with.
Originally, the concept was similar to the periodontal quality index, Andre’s team then came up with the grades associated with these numbers.
This aids in patient care acceptance because the patient actually understands the treatment they need and why.

CREW

CREW stands for Challenge, Reflection, Energy, Win.
CREW is a different approach to team building – Andre’s method is based on the belief that everyone should do their job and do it well, or step down.
Another factor in this is that if someone isn’t able to do their job, they step aside.
As an example, if one hygienist isn’t able to come into work one day, they can call another CREW member and have someone jump in.
This way everyone is thinking about the greater outcome and not the singular, “I can’t come in today.”
Once this system is implemented, the office runs much better – everyone has their job, knows what they’re responsible for, and does it.
If not, they need to find somewhere else. This may seem a bit cold, but the method works!

Best Tip for a Thriving Practice

We should work to get back to the beginnings of dentistry.
Ask for referrals and stop chasing “dragons” like website appearances to find new patients.
Focus on the basics – the basics in dentistry make it a very profitable business.
Focus on the patients that are currently in the chair.
Make sure they are well taken care of and that you have a good relationship with them.

Best Quotes:

“50% of the time I’m working on the numbers and the other 100% of the time I’m working on getting people to change.” (7:31)

“For us, it was how can we find a better way for patients to understand it. Because I think patient acceptance is more important than anything else. We can see the disease, it’s the patient saying yes to it that is the big difference.” (13:37)

“For me, the success of the business is this. Everyone does their job, they do it well, or they get off my boat. And it’s that simple. And that’s what CREW is about.” (14:33)

“CREWs have your life in their hands, where teams play sports and play games.” (15:00)

“They also have to make the commitment that if they not able to their job, they step aside.” (15:11)