Building an Engaged Online Community with Grace Yum – 017

Dentists! Yummer-oo-ski! Check out my podcast with Dr. Grace Yum – Dentist. Mother. Managing multiple practice locations.

Big whoop right? Well. Not exactly. Grace is not chopped liver.

She has built multiple communities ONLINE, and grown her biz through Social Media.

Dentists – I know you think social is a waste. Learn from Grace. She’s the real deal.

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Dr. Grace Yum is a lifelong resident of the Chicago area. She is a mother and a certified pediatric dentist, a certification achieved by only 5% of all dentists in the U.S. She is the founder and practice owner of Yummy Dental & Orthodontics for Kids and is also the founder and CEO of Mommy Dentists in Business. Dr. Yum hosts her own podcast, Mommy Dentists in Business Podcast. She has also appeared on the TODAY Show, NBC Chicago, Parents Magazine, Parenting Magazine, and Chicago Parent Magazine.
**SCROLL TO THE BOTTOM FOR THE VIDEO!**

Building a Solid Foundation

Grace started by working as a dental assistant at the age of 18.
She was willing to do whatever work she was asked to do – front office, assisting, taking out the garbage, whatever! – she wanted to learn it all.
She suggests having an attitude of gratitude – be happy to help.
She believes the more practice you put into dentistry, the better you get at it.
This helped her feel more comfortable when she decided to open her own practice.

Working with Media

Dr. Yum was a communication major so she understood the value of Media and how this could translate to credibility.
Don’t be afraid to reach out to media outlets and magazines.
When reaching out to media outlets – cast a wide net to catch one or two.
Once you snag one, it’s easier to snag the others.

Mommy Dentists in Business

Grace was looking for a way to connect with other moms that were entrepreneurs in the dental industry on social media.
She had been a part of another Mommy and Dentists group that wasn’t getting engagement, so she decided to create her own.
She started by adding her friends but it quickly grew to well over 100 members within the first day.
The group offers members a place to speak about their struggles and accomplishments, find out best practices, and get answers to questions they currently have.
This group has become a place for Moms in the dental industry to come together to motivate and support one another.

Best Quotes:

“I literally learned everything in the dental office. Like even the front desk, you name it. I learned it.” (04:47)

“I mean at the end of the day as dentists we are selling confidence. We are selling trust.” (08:26)

“I understood that having media presence and being in articles builds your credibility.” (17:20)

“I need someone who is a mom, who is a dentist, who is a business owner or an entrepreneur or has a business spirit. But you can’t just be a mom and a dentist you know, you need to be an entrepreneur.” (29:42)

“Control your overhead, so know your numbers. Like what percent is towards the rent of your building or do you own your building? What percent is going to payroll?” (35:54)