Own Your Marketing Like a CMO (as the CEO) with Chris Phelps – 018

Marketing Shmarketing.

Dentists – learn from Dr. Chris Phelps.

We talked about marketing, ROI, and playing offense!

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Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President and various third-party professionals. Noting stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Christopher Phelps, DMD, CMCT works with professionals across the country in identifying their marketing hurdles and showing them how to succeed and grow in an otherwise tough, competitive economy. An entrepreneur and Amazon bestselling author, Chris is also a general dentist practicing in Charlotte NC. Chris has developed many businesses including The Call Tracker ROI and Golden Goose Scheduling. He is the author of Grow Your Practice with Wine & Cheese. And In 2016 and 2018, Dr. Phelps was selected as the Doctor’s Choice National Dental Award winner.
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Become the CEO of your own Marketing Department

Most dentists are not marketing experts – and previously, they didn’t have to be.
However, the more the industry changes, the more we need to understand marketing.
Chris teaches other dentists to become the CEO of their own Marketing Department.
He suggests considering the followings in your marketing plans:
– What is your message? Who is it for?
– How can you reach your target audience?
– How can we grab their attention?
– Then make sure you are tracking your marketing.

Call Tracker

Chris developed software that works as a call tracker. He uses this software to accurately track marketing campaigns and see where these businesses need improvement.
There are generally two areas that need to be worked on.
1. Making sure you have the right person generating leads for your company.
2. Making sure your team is converting those leads.
If either of these are your issues, Chris has developed specific training for his clients on how to fix these problems.

Reverse Engineer Your Office

To get down to what needs to be fixed, we first need to look at the whole picture.
It starts with communication and educating the team.
Teach your team how to talk to patients and convert them.
Find a way to navigate the excuses with patients.
Then use revenue from these conversions to invest right back into your team.
Make sure they’re doing what they’re strong at.
Once you have your team and systems in place, then it’s time to focus on marketing.

Best Quotes:

“But if you’re not built to do it, you’re driving the Ferrari off-road and it’s just not sustainable. ” (05:50)

“Stop trying to prove your weaknesses when there are other people that can do that better, faster, more efficient, and buy back your time. ” (06:23)

“The root is that we trust, but we don’t verify. And we really haven’t had marketing training. We’re not really marketing experts.” (8:53)

“The more our industry changes, the more you need to understand this whole marketing thing.” (9:18)

“I’m not going to create my own radio ad, but I still need to know what needs to go into it.” (10:25)

“But if you back it up and do more things differently first before you ever get to the ask on the price, suddenly the behavior changes.” (16:23)