Creating Lasting Connections In Your Business with Suzanne Mitchell – 033

How do you stand out in business? And separate yourself from everyone else?

How? I have no idea. Who knows?

Wait. Suzanne Mitchell does.

Check out this interview I did with her – she shares some cool tips.

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Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President, and various professionals, one or more of which are or have been Krane Financial Solutions clients. However, nothing stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Our podcasts are interviews between Justin Krane, Krane Financial Solution’s President and various third-party professionals. Noting stated within the podcasts should be considered a testimonial or endorsement of Krane Financial Solutions or Justin Krane, and the professionals have not been directly or indirectly compensated for being interviewed.

Suzanne Mitchell is the Co-Founder and Matriarch of Zamar Screen Printing, Inc. Suzanne and her husband, Harold, started Zamar Screen Printing in their garage in 1993 and now have an office in Hudson. She is an award-winning networker, which has helped her grow her business for more than 25 years. Suzanne has been using her gifts and talents to serve her loyal, repeat clients. Suzanne is a compassionate encourager and friend. She intuitively listens to discern needs and provides new awareness and possibilities to her clients, colleagues and friends. In her business, Suzanne loves helping businesses find just the right promotional item to make them stand out.

**SCROLL TO THE BOTTOM FOR THE VIDEO!**

Marketing During Unique Times

During an odd time like the pandemic crisis, it is a prime opportunity to reach out and talk to clients and see how they are doing.
Leave out any sales pitch when checking in with customers to be genuine.
In order to stand out in a sea of mailers and postcards, pick an interesting subject and add a personal, handwritten note.
When putting resources into networking and marketing, only do what is worth your time. Pay an employee to do part of the research about clients, or stuff envelopes. Don’t do a $15 an hour task if your value is worth $35 an hour.

Real not Rotating Relationships

In order to not just be a commodity but forge a real relationship with people, ask a lot of questions and truly care about people and their projects.
The key is to track all outreach efforts, follow up, stay in clients’ worlds and be interesting to them.
Virtual meetings are still very effective in nurturing relationships, be sure to follow up Zoom calls with a handwritten note saying you had a great time meeting with them.
To take prospects to the next level who previously weren’t in the right place to work with you, first qualify them with a phone call to see if they’re still in the market or interested. Then, send them something that is timely for the season.
Giving the right item at the right time with the right message compels people to work with you.

Effective Service for Clients

Before giving a client options of products or services, ask several questions to narrow down the best offers for them.
People cannot make decisions if they are given too much information or too many options.
Keep your eye out for new businesses, businesses that are growing, or businesses that are not being serviced well by others to always be ready to grow your own business.
Believe in yourself, that you have a lot to offer people, people want to work with you, and that you should reward yourself for all your hard work.

Best Quotes:

“This is the time you’ve got to be interacting with your people, making sure they’re okay, checking up on them, seeing what they need, what are their fears going into the next few months? And if you’re just genuinely there for them and really checking in and caring what they think – it opens up a lot of opportunities.”

“You can’t continue to do everything in your business. You have to choose the things that are worth your time.”

“Content is King. I think if you can offer them something that’s free, but informative, and very creative from your end, even if it’s just a small download…you can capture their emails and then obviously get them into some sort of drip campaign.”

“When you give them a memorable item that caught them at the right time with the right message, they feel compelled to want to reach out and work with you.”

“People cannot handle too many choices, it’s just too hard. It becomes so overwhelming. So before I would even send you choices, I’d have had a little deeper conversation with you.”